What Makes a Great Framer Template?

With so many Framer templates available today, it’s easier than ever to launch a beautiful website in minutes. But not all templates are created equal. Some look good in the preview but fall apart when you try to customize them. Others are thoughtful, flexible, and built with real-world use in mind.

Here’s what actually makes a Framer template great—whether you’re building a portfolio, landing page, or inspiration gallery.

1. Clean, Modular Layouts

The best templates feel structured but never rigid. They use consistent spacing, clear hierarchy, and flexible sections that are easy to duplicate, re-order, or remove. You shouldn’t have to fight the layout to make it your own.

2. Well-Built CMS Collections

A great template doesn’t just look good—it’s built to scale. Whether it’s for projects, blog posts, or featured work, the CMS should be set up with clear fields, responsive layouts, and sensible defaults. Bonus points if it includes filters or dynamic categories.

3. Thoughtful Interactions

You don’t need over-the-top animations—but subtle, purposeful interactions (hover states, scroll effects, link transitions) go a long way. These small details add polish and create a smoother, more engaging user experience.

4. Mobile-First Design

It sounds obvious, but not all templates get this right. A great template should be just as strong on mobile as it is on desktop. That means reflowed content, optimized image sizes, and no broken layouts when you resize the screen.

5. Easy Customization

Color palettes, type styles, and component overrides should be simple to access and adjust—without needing to dig through nested layers or unlinked components. The best templates feel like a starting point, not a locked-in design system.

Final Thought

A great Framer template doesn’t just save you time—it sets you up for success. Whether you’re a designer, developer, or creative of any kind, look for templates that are built with flexibility, clarity, and real-world use in mind. Your future self will thank you.